I am an REI virgin no more. I only heard of REI a couple of years ago but hadn't been inside one until the Stockton one opened. Emily and I went on grand opening weekend and were impressed with all of the bike and camping stuff. Although I had heard of REI I had no idea that they sold bikes and bike accessories.
Tonight, I needed to get a new pair of arm warmers. After a few years, mine dissapeared. I was so happy that they actually had a few different styles, all sizes and plenty of each in stock. After grabbing a pair and a new water bottle, the Store Manager approached me and asked if I needed help. I told him that I thought they might put one of the other bike stores in town out of business. His response was noble. "We don't want to put any bike shop out of business." He added that they just want to encourage more people to ride. Then he said something brilliant. "We want to put BestBuy out of business. Our mission is to get people outside."
Brilliant. I am now an REI member.